Video Editing Trends for 2023 | Everything You Need to Know

Just about any and everyone can be a video editor with the accessibility of video editing software that’s available right in the palm of your hand.  In this blog post, we'll break down several video editing trends that will take your content to the next level. 

The question then becomes, how are you and your videos going to stand out from the crowd of thousands of other videos in order to get the engagement you’re looking for. Understanding the video editing trends of 2023 will help you stay in front of the curve and lead the pack of what’s next.

Short-Form Videos

If you haven’t joined TikTok, you’ve seen something that originated on TikTok. Although TikTok offers users the ability to record, edit and upload videos for as long as 10 minutes, shorter-form videos are the most popular.

The average human’s attention span is 8.5 seconds (shorter than a goldfish), making the 1-minute-long videos the most popular. Can you believe even within that minute, most people don’t watch more than 15 seconds? So even though you can take advantage of packaging your content in short-form video, you still need to be certain to grab and keep your viewers’ attention for that minute.

Instagram and Facebook have been pushing “reels” which are the video interface for their platforms as the popularity of short-form videos instead of pictures and text is undeniable and will continue to grow into 2023.

Live Streams

Live Streams are available on all social media platforms as well as more and more people are just broadcasting from events in real-time, without first recording, then editing then uploading their content. Live stream audiences are also growing as audiences enjoy feeling like a “fly on the wall” for their favorite brands and content creators.

Live streams also increase engagement as the streamer can interact and respond to viewers’ questions and comments in real-time. Hosts can even invite viewers to join their live streams, which has also increased the draw to this way of sharing content.

Vlogs

Vlogs are exactly what the word sounds like…video blogs!  Vlogs have become popular among content creators as they share a “day in the life” perspective with their audience.  The trend of sharing a story or experience, while doing something else continues to grow. When you think of sharing content, you may want to do so while cooking, doing your makeup, or working on your bike. Viewers enjoy watching the business of the content creator while listening to the content or instruction.

Some brands have brought in influencers to host live streams that go on for hours as audiences tend to grow over time and tend to stay for even the mundane moments that happen in real-time.  You may decide to watch someone studying, painting a wall, or even sleeping!

Editing Packs

If you decide you want to spice up your videos and take them to the next level, there are plenty of editing packs that will help you achieve professional results in less time.  You can find a lot of great overlays, transition presets, and plugins for affordable prices. 

These tools can help speed up your process and elevate the quality of your videos.  Editing packs can also help you imagine new ways to create and manipulate your content.  

There are so many ways to share your stories and content, but if no one is watching you’ll feel like you’re missing the mark. Staying on trend and even starting some of your own is the way to stand out from the vast sea of content that’s available.

If you’re interested in learning how to make your videos stand out, and increase your audience engagement, check out ventervisuals.com. 

We want to help inspire you to produce and edit great content that engages, entertains, and informs your audience on every platform.