Make a Great Music Video: How to Use Visual Effects to Stand Out

We all can remember that first music video that stopped us in our tracks and made us sit and watch it. And then watch it again. The visuals for the song either made us like a song we previously didn’t care much for or made us love a song even more.

There’s a lot that goes into producing a great music video that will draw a viewer in as the story of the music and lyrics is told through the visuals.

Having a polished, professional-looking music video, means you have good location and lighting, but keep in mind, a lot of the visuals that will make a video memorable are added in the editing process.

A Trip Back in Time

A great way to tell a story is by taking the viewer back in time. Visually, there are several ways to achieve this vintage effect. You may use the matte film effect or maybe even an aspect ratio letterbox effect that will help you achieve this throwback aesthetic.

TV Screen effects like modulation as well as glitchy transitions can create the vibe you’re looking for when taking your audience down memory lane. It is also popular to use VHS overlays on top of your footage to give it that nostalgic feel.

Heat Things Up

Using fire in your video editing can evoke many different emotions and set different scenes depending on the context. The sound of a crackling fire can remind the viewer of a simpler time with a campfire in the woods, or it could remind the viewer of an impending explosion.

Fire can be romantic, destructive, and energizing depending on how you use fire effects in your music video.

Make It Wet

Water effects are a great way to set a sentimental vibe for your music videos. Maybe it’s a splash transition or torrential rain overlays. Water is a great way to set a more somber or reflective mood.

Water can convey movement and change as water is fluid and necessary in most metamorphoses or evolutions; much like the story you may be trying to convey in your music video.

Your creativity combined with a great song and concept will only be taken to new heights by utilizing the right production techniques as well as the effects packages for your video. With so many options, ease of use and integration are both key when you’re looking to add to your arsenal of music video production tools.

Venter Visuals has what you need for all your post-production needs with several visual effects packages that will add that pop you’re looking for once you’ve finished filming your project. Check us out at http://www.ventervisuals.com/ today to take your style up a notch!